The Traveling Heels

Maybelline New York’s Stiletto Run Event

Last March 15, 2011, Maybelline held the first ever Stiletto Run here in the Philippines at Robinsons Place, Ermita. This event is to celebrate and launch their latest mascara, the LONG EXTREME STILETTO MASCARA.

My friend Krismae and I arrived extra-early at around 1:30pm to be greeted by these young and cute inters of Maybelline & L’Oreal. Before anything, they made me sign a waiver so that I could join the race. It kinda scared me a little because I knew there was a huge risk of getting injured when running in heels. But that didn’t stop me from entering the contest..

They showcased dresses from different designers from Robinsons’ Runway. The chosen dresses were perfect since they were red and black, just like the Stiletto mascara.

The MNY Philippines team at their cute photo booth ~ also dressed in red & black ensembles.

People arrived later than usual so we checked out the latest products at the Maybelline counter while enjoying cocktails, mini-sandwiches and dips from The Plaza catering.

Since I arrived with full hair and makeup on, Krismae decided to have her own makeover at the Maybelline makeup station.

Harold Santos, one of their chief makeup artists, did a fine job on her. Look at those long lashes! :)

Maricar Reyes, the face of Robinsons Department Store, arrived at around 3:30pm and the area immediately became overcrowded with fans.

She was wearing a pair of stilettos from JADA. (as shown in photo, lower right) They’re the sister company of Janylin and can be found at all Robinsons Department Stores.

Come 4pm, they asked all the participants to fall in line and prepare for the race. Look at my *game face* up there. Too bad I couldn’t even bare to stand up anymore after walking around for almost 3 hours so I had to skip the race.

Here’s a photo taken from my new blogger friend at, Charlene Tan, at the starting line. (yellowyum.blogspot.com) We just met there and we got along with so many things since we have the same taste in fashion, makeup and food. We spent almost the whole afternoon talking about which restaurants to visit. #ThisIsWhyImFat :))

I was kind of glad to have skipped the race because I saw three girls stumble on the floor and one even got minor scratches on her knees. I annotated the band-aid on her knees on the photo above. But I’m sure it was worth the experience and hey, they bagged the prize ~ A shopping spree at Robinsons Department Store & Maybelline products of your choice!